00 · The brand in one spread

Consider it handled.

Every chore a New York apartment has, picked up at the door and brought back done. Calm, exact and a little hotel.

1idea per piece

1light in every room

1blue, on real objects

Logo

Type

Your chores, now ours.

Gloock headlines, Bodoni Moda italic for the payoff word, Figtree text, DM Mono labels.

Cream#FBF5EA · grounds

Paper#FFFDF8

Navy#14204A · ink

Drop Blue#436EEE

The color bar is drawn to proportion: half cream, a fifth navy, a sliver of blue, a touch of apricot.Page 00

Logo

The wordmark is the name, set once and never redrawn. It is the one place Drop Blue is not on an object.

Primary. Drop Blue on paper or cream.

Reversed. Cream on navy.

One color. Navy, for print in one ink and for small sizes.

Clear spaceKeep the height of the C clear on every side. Nothing enters the dashed line.

Smallest size120 px wide on screen, 1 inch wide in print. Smaller than that, use the one-color navy version.

Where it sitsTop left on pages, emails and flyers. On a scene, only over an empty wall or sky.

Never stretched or squeezed

Never in apricot or a new color

No shadows, outlines or glows

Never navy on blue, or on a busy picture

02Color

One color mass per piece. Drop Blue only on real objects and the payoff word; apricot is a small accent.

Navy#14204A · Ink, buttons, outlines

Drop Blue#436EEE · Real objects only: the chair, the door, the wardrobe. And the payoff word

Cream#FBF5EA · Grounds, tickets

Paper#FFFDF8 · Page white

Apricot#F6A96B · The one accent

03Type

The payoff word is the only italic in a headline.

Headlines · Gloock

Your chores,

Payoff · Bodoni Moda italic 700

now ours.

Text · Figtree · labels DM Mono

Leave it outside your door on your way out.

Apt 4B

04Illustration style.

Fine navy line, flat fills, light from one window or lamp.

Thin navy lines, flat fills.
One light: a window or a lamp.
People never pose, no faces.
Navy bag = dry cleaning. Light-blue sack = wash & fold.

05Service symbols.

One per service, at 48 px or larger. One fine line, light fills, one floor line.

Dry cleaningDownload

Wash & foldDownload

CleaningDownload

Move in / outDownload

Dog walkingDownload

Home organizationDownload

Carpet & couchDownload

TailoringDownload

Shoe careDownload

Plant careDownload

Apartment turnoverDownload

06Scenes

More rooms and streets for pages and pieces. The living room above is the reference.

Four buildings at duskFor a buildings or coverage page.Download

Every chore, home (fine line)The same room, quieter: a glow wardrobe in brass. Dog walking, and a stand-in for organization.Download

07Motion

On screens the picture tells a short story: before turns into handled. In print, the still.

One story per scene, three to five beats on a 7-second loop, then a hold.
Quiet: things glide, land and close. No bounce, no spin, three sparkles at most.
The key object moves last, so the eye ends on it.
With reduced motion on, show the finished frame only.

08Lines

The italic word is the payoff.

Laundry

One bag at the door. Your Sunday back.

Offer pieces

Vetted professionals, in your building.

Brand line

Consider it handled.

One company

Your chores, now ours.

How it works

Leave it at your door. It comes back done.

Proof

10,000 hours given back so far.

09Flyers and emails.

Stopped by how good it looks and how clever it is, never by loud color.

Cream ground. The navy ticket is the one dark mass: the offer, its dates and a big QR.
The seal is two hairline rings. No tear-off tabs, color fields or stickers.
The picture shows the service and why it matters: one idea per piece.
In an email the picture moves: the mess clears and the room warms.

Email and social

Email: 600 px wide. The offer first, then the picture, one button, the seal under it.
The picture moves in email (a GIF of the scene's story).
Instagram post 1080 × 1350, story 1080 × 1920: the picture, the headline, the offer. No small print.
Flyers say $20 or a campaign code; the website only ever says $20 off your first order.

10Decks

Minimal, for readers who skim and readers in a second language.

Cream ground, the house drawings, flat color blocks.
Charts are cream and navy, with Drop Blue on the one bar that matters.
A headline fits on one line when it can.
Every number in plain words: "orders climb", not "capture rate".

11Website parts.

Every page is built from these parts, never redrawn.

Headline

Consider it handled.

Label

All five boroughs

Rule

Button

Book a pickup · $20 OFF

Services on the front desk's rail

Claim ticketDry cleaning & laundry
Claim ticketDog walking

A form or an offer on a ticket

Building & apt

StuyTown, 4B

Book a pickup

12Rules

Pickup is at the resident’s door. The front desk is for building managers and cleaner access.
Tags say Apt 4B. No other words in pictures, except a building name on a desk.
Doormen and residents vary; nobody poses.
Plain words, US English. Never "One website. Ten services."
Every offer piece carries the hairline seal and "Vetted professionals, in your building."
Our 31% is the vendor's cut; residents pay the vendor's price.